Our Mission Is Your Success.

Monica Marketing Solutions was founded with a mission to serve the needs of the small business owner. Frankly, there are lots of marketing firms out there. All of them will take your money and provide you some level of service. What makes us different is that we have been where you are, and we understand the challenges that you face everyday.

Having successfully owned, operated and marketed small businesses for 30 years we know how to make a statement within the constraints of time, effort and budget. We save you money by leading you to cost efficient advertising and promotion methods that work.

One Company - We're In This Thing Together.

We want you to consider us as another department in your firm. We work with you synergistically, like another finger on your hand helping you to grasp every opportunity.

Our job is to sift through the wide variety of marketing choices to determine the absolute best strategic and tactical approach to make your business dominant in your marketplace. Then we develop and implement a plan for you, and manage that plan to ensure that everything is done to maximize the results.

We are successful due to our penchant for paying attention to all of the details. We focus keenly on the diverse spectrum of opportunities available to propel your business forward for the minimum cost. We have no delusions of grandeur, and frankly don't want any. We cater exclusively to the needs of the small business, so that we never lose touch with your very special needs.

We Are Marketing Professionals.

Let's face it; every organization faces challenges, especially in a difficult economy. But when those challenges stifle growth, or worse, threaten your very existence, it's time to seek out new solutions.

But some challenges may be beyond your own ability. That's when it's crucial to reach out and secure expert assistance. You don't prepare your corporate tax return, or represent yourself in court. Those tasks call for a professional; a skilled specialist devoted to a specific area of expertise. So why would you leave your sales and marketing responsibilities to anyone but an expert?

We Begin At The Beginning.

Sounds simple enough. But wait - sometimes you have to take step back to see the whole picture clearly before you make any effort to advance.

Marketing is not an art - it's a science that includes the study of human behavior and how people respond to a myriad of stimulus. Who are your customers? Have you properly identified them? Only when you answer these, and a variety of additional questions will you be able to develop products and services that will create demand.

Have you analyzed your market - lately? How current is the information. Has the market changed over time? Most do.

Has new competition entered the picture as well? Have they captured a portion of your marketshare? Can you win it back, or must you look to generating a whole new customers base? These are important questions that must be answered soberly if a targeted, actionable and measurable plan is to be developed.

You will need to develop a recognizable brand as the first step in the process. Not just a name or a logo, but a clear impression of what the name and trademark stands for - what you stand for.

We Recommend A Written Plan.

Surprisingly most small businesses do not have a written plan, claiming that it takes too much time and effort. These are often the very same folks who subscribe to the theory -

"If you build it - they will come."

Too often that leads to the question, "What the hell are we going to do now that they didn't come?" That's when a written plan that includes a thorough market analysis, a list of all competitors along with their strengths and weaknesses, customer demographic profiles, and actionable objectives and strategies comes in real handy.

We'll develop a plan that will give you great confidence. Then we'll initiate that plan and keep you up-to- date on our progress. We'll adjust the plan as time goes by to take advantage of key changes that occur. And we'll reshape the plan each year - utilizing the most cost effective marketing tools available.

 

“Next to doing the right thing, the most important thing - is to let people know that you are doing the right thing”

John D. Rockerfeller